New Delhi: Online marketplace Snapdeal said that it witnessed a 50% growth over last year from the first two sale editions of this year and is confident of the momentum continuing in the third and final Snap Diwali sale that starts from Friday.
According to a company statement, two out of every five buyers who bought in the Diwali sales came back for another purchase during the on-going sales to take advantage of the attractive offers.
For Snapdeal, the strong performance this Diwali continues, with orders consistently at more than 1.5 times that of last Diwali. Nearly 90% of the orders received on the marketplace so far were from non-metro cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla, Guwahati, Roorkee, Hazaribagh, Khammam, Tezpur etc.
The first time users surged across cities like Nashik, Surat, Chandigarh, Panaji and Guwahati and the overall growth in first time users was 2.3 times YoY.
Working closely with its seller-partners & logistics companies, Snapdeal has already shipped out 97% of the Diwali sale orders so that orders are delivered ahead of the upcoming festivities.
An interesting trend that emerged this year is of buyers from metro hubs like Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, Ahmedabad and Kolkata using Snapdeal to send Diwali gifts for their families back home in Uttar Pradesh, Uttarakhand, Bihar, Odisha, West Bengal, and Himachal Pradesh. These gifts were sent to small towns like Khalgaon & Sangrampur in Bihar, Tato in Odisha, Rampur in Himachal Pradesh etc.
According to Snapdeal, “the trend of users buying gifts on Snapdeal and sending it to their families back home is something that started last year and has grown sharply this year. The volume of such gifts has already tripled this year and we expect more such orders over the next few days."
Amongst the highest trending products for gifts sent home included clothes with sarees, sweaters and childrens’ garments accounting for the bulk of this and home use products like steel utensil sets, copper flask-tumbler, quilts, blankets and bed sheets.
The third and final Snap Diwali sale is from 18-20 October.