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Six Flags’ turnaround plan could be a long, bumpy ride – analysis

For years, Six Flags placed an emphasis on packing parks by heavily discounting season passes and other offerings such as an unlimited dining plan, a strategy that Mr. Bassoul said hurt margins and diluted the brand.Premium
For years, Six Flags placed an emphasis on packing parks by heavily discounting season passes and other offerings such as an unlimited dining plan, a strategy that Mr. Bassoul said hurt margins and diluted the brand.
wsj

  • Chief Executive Selim Bassoul wants Six Flags theme parks to cater to a more upscale clientele who can comfortably pay more for admission and splurge on more expensive food and drinks while visiting

Six Flags Entertainment Corp. has an unusual plan to turn around the company’s fortunes: fewer thrill seekers at its theme parks.

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