After the investment, Skyblue has become the holding company and promoter of TV18 Home Shopping Network (HomeShop18), it added. HomeShop18 has also ceased to be a subsidiary of NW18 HSN Holdings Pic and an associate of Network18 Media & Investments. "Accordingly, the company is in the process of changing its corporate as well as brand name," it said.
In the latest round of funding, HomeShop18's existing shareholders namely Network18 Media & Investments, SAIF Partners, GS Home Shopping South Korea, OCP Asia, CJO Shopping and Providence Equity Partners did not participate.
Started in 2008, HomeShop18 is India's first comprehensive digital commerce player, selling products through not just TV but also internet and mobile.
It also acquired peer ShopCJ through a share-swap deal in February 2018.
This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.