India to be one of the top three markets for Airbnb in long term, says Airbnb Global Policy and Communications Head Chris Lehane
The company on Tuesday signed an 'Alternate Accommodation' partnership with Nagaland’s week-long Hornbill Festival
Home sharing, experiences and travel platform, Airbnb, says smaller towns are a faster growing source of guests for the service in India. Speaking to Mint, Amanpreet Singh Bajaj, Country Manager, Airbnb, said that while the company has completed tie-ups in various tier-II towns, customers from smaller towns are a faster growing source for Airbnb than tier-1 cities.
"This is because they’re typically underserved by the traditional accommodation or travel and tourism industry," said Chris Lehane, Head of Global Policy and Communications for Airbnb. The company on Tuesday signed an “Alternate Accommodation" partnership with Nagaland’s week-long Hornbill Festival and signed a memorandum of understanding (MoU) with the Department of Tourism, Government of Nagaland to help build a sustainable tourism ecosystem that benefits local communities in the state.
According to Lehane, Airbnb sees India as a “top 3 market" in the long run. “India is emerging as an economic and global power, and at the same time the experiences economy is growing," he said. “India has the world’s largest number of millennials who are ultimately the drivers of that experiences economy," he added.
Further, Lehane said all trends and projections suggest that India and China will be the biggest driver of the travel and tourism industry in the next ten or so years. “There are 410 million millennials in India, (who) create a demographic in the travel and tourism space. And it’s just so obvious that you have to be engaged here in a significant way," Lehane said.
The company says it’s present in more than 110 cities in India and its community is growing as well.