Nine out of every 10 orders received on Snapdeal were from non-metro towns across India.
According to Snapdeal, the increase in volumes from smaller cities was a pan-India trend. However, cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla and Guwahati emerged as the new e-commerce hot spots of India, with orders surging at least four-fold over the previous year.
Over 120 cities and towns across the country registered at least 2X volumes compared to last Diwali sales. These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Haridwar (North India), Hazaribagh, Raniganj & Paradip (East India), Tezpur, Itanagar & Majuli (northeast India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India)
Snapdeal attributed this growth to the deepening of its focus on value-priced merchandise. The company said that in the last two years, Snapdeal has added 60,000 plus new seller partners, who have added over 50 million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.
According to Kunal Bahl, CEO & Co-founder, Snapdeal: “This festive season, we are witnessing the early phase of India’s rich and vibrant bazaars exploring the online opportunity. 100% of the sellers on Snapdeal are independent, third-party sellers and hence the growing volumes on our marketplace translate directly into greater opportunities for India’s small and medium businesses. It is a matter of great pride for us to help build an enabling and inclusive Indian e-commerce ecosystem."
Snapdeal’s 8-day sale was planned to maximise the opportunity for buyers to browse the endless feed on the Snapdeal app. In the 8-day, “Snap-Diwali sale" that ran from 29th September-8 October, the platform clocked more than 76 million visits - surpassing its monthly visits within the first week of October 19.