E-commerce marketplace Snapdeal has said it plans to add another 5,000 manufacturer-sellers on its platform in 2020. It expects most of these manufacturers to join from India’s production hubs such as Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat and Rajkot.
Over the last one year, many manufacturers of daily use products like steel and copper utensils, kitchen gadgets and fashion accessories have started to sell directly on Snapdeal, bypassing the traditional structure of selling through wholesalers and retailers.
The fast growth of the online market, especially in the non-metro centers, has allowed these manufacturers to tap a new set of always-connected customers, which traditional retail structures cannot capture. Direct sales to consumers translates into higher margins for producers, as multiple links in the retail chain are replaced by the platform. Other savings that accrue to the producers are through more efficient utilisation of stocks since stocks are not stuck at multiple points unlike in traditional, layered physical channels.
The ability to sell directly also means that producers get prompt feedback from users, allowing them to make appropriate decisions regarding future demand and trends.
According to a Snapdeal spokesperson, “E-commerce has immense potential to stimulate economic growth by increasing efficiency and improving access. By taking specific measures to link domestic demand with domestic production, we aim to maximise the benefits of e-commerce for small & medium businesses and for the consumers."
“While the first phase of e-commerce sales in India was led by traders and distributors who worked closely with brands, now the share and role of manufacturers in online sales is growing faster", Snapdeal added.
Over the last two years, Snapdeal claims to have added 60,000+ new sellers, who have added over 50 million new listings which has helped build a deep assortment of products relevant for value-savvy buyers. Snapdeal witnesses more than 80 million visits every month, with buyers browsing the 200 million+ listings by nearly 500,000 registered sellers on the platform.
In December 2019, Snapdeal announced that its network covers more than 26,000 pin codes across India, which includes all the metros, tier 1 and 2 cities and most of tier 3 and 4 towns of India.