Softening of commodities' prices will help traditional firms recover volume growth: FMCG makers
- On the issue of reducing the prices of FMCG products, firms point that rates of some other major items including wheat are still firm and they would wait before taking any call on reducing the price.
With prices of major commodities, which have fallen in case of some items like palm oil, leading FMCG companies say they are keeping a close watch, citing the decline in prices has not been "secular and broad-based".
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