Starbucks doubles its loyalty program customers in India in two years2 min read 06 Feb 2019, 12:58 PM IST
In the last two years, registrations for Starbucks’ loyalty program have doubled from 2,50,000 in 2017 to 5,00,000 now
Starbucks is set to add over 25 stores in the country in the next financial year
NEW DELHI : More urban Indians are pushing the demand for American coffee chain Starbucks’ loyalty programme in the country. Starbucks has crossed the half a million-member mark for its loyalty programme, My Starbucks Rewards in India. A majority of these members were added in the last two years, a top executive at the company said.