Streaming Is Changing the Sound of Music
To succeed on Spotify and other services, songs are getting shorter, albums are getting longer, and artists are collaborating across genres.
In 2022, on-demand music streams in the U.S. alone exceeded 1 trillion. Starting in the mid-2010s, the success of streaming services like Spotify, Tencent and Apple Music led the music industry into a period of sustained revenue growth for the first time since 1999, the year Napster launched. But the rise of streaming hasn’t just transformed the business of music; it has changed the music as well.