Tata Consumer plans to ramp up distribution for Sampann2 min read . Updated: 29 Dec 2021, 12:45 AM IST
- In India, the company’s products reach nearly 200 million households and are distributed to 2.5 million retail outlets. However, this is a fraction of the more than 13 million mom-and-pop stores in India.
NEW DELHI : Tata Consumer Products Ltd (TCPL) that sells packaged water, tea, salt and pulses is set to scale general trade distribution of its Sampann brand of pulses, mixes and spices as it spots an opportunity in expanding the brand beyond top metros and going deeper into the country’s mom and pop stores.
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