New Delhi: Tata Sky consumers can heave a sigh of relief. The direct-to-home service has finally brought out its channel pack offerings compliant with Trai (Telecom Regulatory Authority of India) regulations that allow consumers to select and pay only for the channels that they want to watch at the maximum retail prices (MRPs) set by the respective broadcasters.
“The packs are completely compliant with the Trai framework. All our effort in the last couple of months has gone into building a very user-friendly mechanism," said Harit Nagpal, managing director and chief executive officer, Tata Sky.
Earlier this month, the regulator had ticked off the DTH service operator for not implementing adequate customer service options to bring in the new regulations for channel pricing.
“A large number of complaints (are) being received by the authority from subscribers of Tata Sky," the regulator said in a letter to Tata Sky dated January 15. “The subscribers are complaining that Tata Sky has not made any provision in its system to obtain the choice of subscribers as per the new regulatory framework," it said in the note.
Beginning Thursday evening, viewers will see videos asking them to change and select from over 300 packs on the Tata Sky landing channel. Those who don’t do that within the next few days will be sent text messages to either log in online or contact a dealer. Each customer will have the option to first choose a pack close to his or her existing bouquet, both in terms of cost and content. If they don’t like it, there is always the choice to add or reduce, with the cost perpetually displayed, on the website, the Tata Sky app and through dealers. The DTH operator has followed the Rs. 19 mandated for a single a la carte channel and arrived at Rs. 22.42, in some cases, after adding GST.
Nagpal said the company hoped to reach all its customers within a week. Disagreements with Trai continue, in court and through internal discussions, but there will be no blackout of channels or disruption of viewing. He, however, did not comment on whether the regulator should have a say in channel pricing, though he supported its decision to recommend a format that could always be contested.