Tatas to open 'beauty tech' stores for cosmetic products, in talks with foreign brands5 min read . Updated: 16 Nov 2022, 10:06 AM IST
The move pits Tata against LVMH's Sephora and domestic rival Nykaa for a share of the fast-growing $16 billion beauty and personal care market in the world's second-most populous country
NEW DELHI: India's Tata Group is planning to open at least 20 "beauty tech" stores where it will use virtual makeup kiosks and digital skin tests to get young, affluent shoppers to buy premium cosmetic products, according to a company document and a person familiar with its strategy.
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