The packaging mistakes companies make—and why they make them
SummaryShampoos that are hard to open when your hands are wet. Chips that go flying. What went wrong?
What are your packaging peeves? Ask most people and you’re likely to get some rather energetic responses. The top complaint is packaging that is hard to open, which every year leads to countless emergency room visits for deep cuts and sprains. Also on the seriously aggravating list: resealable packages that won’t reseal, dispensers that clog or leak, and containers that keep you from emptying every last dollop or drop.