New Delhi: TikTok has emerged as the most engaging application in India, according to a report by data analytics firm App Annie. The ranking is based on year-on-year growth in both Apple’s iOS and Google Play downloads. Tik Tok was also the breakout social app of 2019 in India.
India accounted for 44%, or 323 million, of 2019’s total TikTok app downloads, a 27% increase from 2018, the App Annie report said.
Global time spent on the short video app TikTok grew 210% year-on-year in 2019, both from expanding user bases and rising time spent per user. Consumers averaged 3 hours and 40 minutes on mobile in 2019, up 35% since 2017.
PUBG Mobile remained a distant third in breakout games of 2019 in terms of downloads as Carrom Pool clinched the top spot, followed by Free Fire. As far as highest consumer spending on games in the country are concerned, PUBG Mobile bagged the top spot.
TikTok was ahead of all social media apps in India, according to AppAnnie. However, the larger trend was of consumers looking for hyper-local social apps. The growth of food delivery app was the highest in India, with over 400% rise during the period 2017-2019. Health and fitness app also flourised during the same period with 150% growth in engagement and spending.
India also contributed to the growth of fintech apps. Google Pay was the breakout finance app for 2019 in India, followed by CashBean, KreditBee, PhonePe and YONO SBI. Tinder dominated the global consumer spend space among dating apps. It was the second highest non-gaming app for consumer spends over the last decade. Globally, time spent on sports apps has grown 30% from 2017 to 2019.