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Business News/ Companies / News/  Tinder, Bumble beware! This Valentine's week, Zomato is helping people 'find a match'
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Tinder, Bumble beware! This Valentine's week, Zomato is helping people 'find a match'

Zomato's new feature matches users with Mala (Malai Chaap) and Gul (Gulaab Jamun).

Zomato's new matchmaking feature matches you with a foodie (REUTERS)Premium
Zomato's new matchmaking feature matches you with a foodie (REUTERS)

For those looking for a match on dating websites this Valentine's week, food-delivery platform Zomato seems to have come up with an idea.

The platform now allows you to find your match but there's a twist. You'll be matched with a foodie having a similar taste, almost.

How to find your match on Zomato?

  1. On the homepage of its mobile app, Zomato users can tap on "Explore now" under "Celebrate Valentine's Week".
  2. After that, they can tap on "Find a match", you will be redirected to a page titled "Find a foodie match".
  3. Now, select your gender and your preference. Tap on "Find a Match".
  4. You will be taken to a page saying that you are matched with someone.

A bigger surprise awaits

The names of the matches resemble humans but they are not really humans. They are personifications of food dishes. Mala is Malai Chaap, Gul is Gulaab Jamun, Raj is Raj Kachori and Urfi is Burfi, among others. Several users reacted to the new initiative on social media platform X.

A user @RahulGoradia1 wrote, “Ngl, would rather take Palak paneer all day, such a green flag sabzi"

Another user @ishaanmeet said, "O bhai Saab , #Zomato ne match making bhi shuru kar di...OMG...Ye kuch karnaama karenge is hisab se".

Platforms fighting to get more customers

This initiative comes when online food delivery and e-commerce platforms have been introducing new offers and incentives to shop from them to take advantage of Valentine's week. Earlier this month, Amazon launched its specially curated Valentine's Day store which will be live till February 14. Flipkart has introduced its special Mobile Bonanza sale, which will be valid till February 15.

Zomato-owned Blinkit recently unveiled a new feature called "Single Mode" for solo shoppers. It allows users to explore a selection of products which is made to cater to individual needs.

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Published: 13 Feb 2024, 05:50 PM IST
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