NEW DELHI : In another boost for Indian-origin executives taking up bigger management roles at MNCs, consumer goods firm Unilever on Thursday announced the elevation of Nitin Paranjpe as the company's chief operating officer as part of global management changes at the company.

Paranjpe was formerly India chief executive at the maker of Lux soap and Surf Excel detergent, a position he held since April 2008. In 2013, he was elevated to president of parent Unilever's home care category at the company's international office. More recently, Paranjpe, was president, foods & refreshments, Unilever.

"Today’s increasingly fragmented consumer, channel and media environment requires us to operate with more speed and agility than ever before. With his deep knowledge and experience of our markets, Nitin is ideally placed to work with me and the Unilever Leadership Executive to drive our performance and help deliver our growth ambitions," Unilever CEO Alan Jope said in a media statement.

"Nitin will be responsible for all of Unilever’s go-to-market organisations, driving and co-ordinating in-year performance across our countries in line with our Divisional strategies," the company added in the statement.

Additionally, Unilever announced the elevation of Sanjiv Mehta, currently chairman and managing director, Hindustan Unilever Ltd. (HUL), to president of Unilever, South Asia. He will also be a member of the Unilever Leadership Executive. The change is effective from May 1, 2019, the company said in a media release. Mehta will continue as chairman and managing director of HUL. Mehta has had a nearly three decade long stint at the maker of Lux soaps and Sunsilk shampoo. In October 2013, he was appointed as CEO and managing director, HUL and executive vice president, Unilever, South Asia after heading various businesses for the company in Asian markets. Mehta has been the chairman and managing director of HUL since June 2018.

“Sanjiv has been one of our most impressive General Managers with a consistent track record of growth and execution in high growth and emerging markets. He has been instrumental in unlocking strong performance in South Asia, delivering exceptional top and bottom line growth," Jope said.