Urbanic to focus on D2C platform in India
Urbanic is set to launch its own website in India. It already has a mobile app that draws significant Gen-Z traffic
New Delhi: British casual wear brand Urbanic is delisting from Walmart-backed Flipkart Group to follow its own direct-to-consumer model, said a top executive at the company. The move is in line with the company’s attempts to exit marketplaces across regions where it operates.