NEW DELHI :
Media and entertainment conglomerate Viacom18 Media Pvt Ltd announced the launch of VOOT Kids, a new kids app that combines audio, video and text along with puzzles and quizzes. It is priced at Rs. 99 per month and Rs. 799 per year and available for download on both iOS and Android formats.
The app will be entirely separate from Viacom’s advertising-led video-on-demand platform VOOT and target kids aged between 2 to 8 years.
“The idea of catering to kids is very close to Viacom’s DNA given that we own the top kids television channels. We were running some content on VOOT itself but making it more meaningful wouldn’t have been possible on a video-on-demand platform," Gourav Rakshit, chief operating officer, Viacom18 Digital Ventures said.
Rakshit said the app will provide full security and parental control not just in terms of the content kids consume and engage with but also the amount of time they spend on the app. The 20,000 pieces of content on the service includes animation shows like Chhota Bheem, Motu Patlu and Rudra: Boom Chik Chik Boom, e-books from leading publishers and folk tales and fables narrated on audio besides games, puzzles and quizzes. These have been collated in collaboration with brand owners like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and others, whom the platform has a long-term partnership with.
“Viacom18 has grown over the years by focusing on white spaces that are challenging and yet have tremendous potential. VOOT Kids is a synergy of the two growth stories from the house of Viacom18—our broadcast network and VOOT (the OTT platform). Marking our sharper segmented foray into the world of subscription-based VoD, VOOT Kids is India’s first and only multi-format kids app offering fun and learning," said Sudhanshu Vats, Group CEO and MD, Viacom18, said in a statement.