BackWalmart may soon sell Myntra brands in US
The retailer is also planning to launch Myntra brands in its stores in Canada from the third quarterThis highlights the possible synergies that can be expected now with 77% of the Flipkart group being owned by the world’s largest retailer
PremiumBentonville, Arkansas: Customers in the US may soon be able to buy Myntra’s brands. The company is expected to sell its products in the US through Walmart, which acquired it 10 months ago, said top company executives on Friday. This comes several months after the brands were made available online on Walmart Canada.
“We enabled Myntra to be online in Canada and we are also anticipating launching Myntra brands in our stores in Canada in Q3, a nice compliment for an omnichannel experience for our customers," said J.P. Suarez, executive vice-president and chief administrative officer, Walmart International.
“We are exploring with US for any Myntra product to be available on the US online marketplace," he added.
This highlights the possible synergies that can be expected now with 77% of the Flipkart group being owned by the world’s largest retailer.
Walmart is also looking to take up ‘fashion learnings’ from Myntra and see what can be implemented in other markets. Myntra, along with Jabong and Flipkart Fashion, commands a major market share in the Indian online fashion market. The firm, following the Walmart acquisition, saw restructuring and leadership changes in December. Myntra CEO Ananth Narayanan moved out of his role, after which Flipkart’s Amar Nagaram was moved to the fashion e-commerce company to head it.
The reporter is in Bentonville, Arkansas to cover Walmart’s annual shareholders meeting at the invitation of the company.
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