What Scotch-Brite-maker said when a man pointed out the gender marker in logo
Karthik Srinivasan, a communications strategy consultant, recently took to LinkedIn to call out Scotch-Brite for the gender marker in their logo
Scotch-Brite logo has an image of a woman with a bindi alongside
At a time when men and women are striding ahead shoulder-to-shoulder in almost every field even society and brand managers are now waking up to the stereotypes gender roles. Here you have an instance of a deep rooted patriarchal mindset that so far had been acceptable since 1990. Now it has been brought to the notice of the brand and it's on the way to course correction. We are talking about Scotch-Brite logo, which has the image of a woman with a bindi alongside. And now the company has relented and promised to fix it in the months to come.