Mumbai: Google has introduced its YouTube music app in India, offering local and global songs to a booming market that saw the entry of Spotify just a few days ago.

The YouTube Music streaming and download service in India includes popular Bollywood Hindi scores and other local-language music, the Mountainview, California-based technology giant said in a blog post. The free service is supported by commercials, while a premium version with no advertisements costs 99 ($1.42) a month.

YouTube is already India’s most popular online music source via its free mainstay video service. In the paid streaming niche, the music app is challenging rivals including Stockholm-based Spotify Technology SA, and JioSaavn, Indian billionaire Mukesh Ambani’s music service. While streaming services have about 100 million users in India, only a tiny fraction of that pays.

Industry sales in India climbed 17% in 2017, driven by increases in online subscription revenue.

Google’s free streaming platform gained momentum with music fans by adding a channel for T-Series, which calls itself the country’s largest record label, and which has become the world’s most-watched YouTube channel.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed