(Reuters file)
(Reuters file)

YouTube to invest in growing learning content across Indian languages

  • Eight Indian creators have received YouTube Learning Fund to develop high-quality content
  • The announcement was made at Educon, a one-day summit that brings together learning content creators from around the country for learning, community building and mentorship

New Delhi: YouTube on Monday announced eight Indian creators, including ExamFear Education Hindi, Learn Engineering, Don't Memorise, Study IQ Education, D'art of Science, Learnex - English Lessons Through Hindi, GetSetFlySCIENCE, and Let's Make Engineering Simple, have received YouTube Learning Fund to develop high-quality content, covering topics such as English language training, environmental science, political science, calculus, genetics, chemistry in English, Hindi and Tamil. Some of the work of these creators have already been made available online, and there is lots of content in the pipeline.

This announcement was made at Educon, a one-day summit that brings together learning content creators from around the country for learning, community building and mentorship.

Satya Raghavan, Director Content Partnerships, YouTube in India, said, “India’s Internet user base is now spread well beyond the top 8 metros. With over 265 million monthly active users on YouTube, we’re seeing incredible viewership coming from tier 2, tier 3 cities and even small towns. It's exciting to see that our incredible video library is emerging as the largest supplementary learning platform for users across India, with learning videos generating hundreds of millions of views on YouTube every single day. We’re now actively investing in accelerating the growth of learning content on YouTube through mentorship for our creators across languages, and funds for them to develop high quality content on a wide variety of topics."

There is an incredible demand for content across different topics in local Indian languages like Government and Public Service entrance exams, English language tutorials, engaging educational content on science and maths, and even unique content such as farming, photography, cricket and even financial literacy. Many of these learning stories are powered by an incredible community of creators such as Pratibha's Music, Singh Freestylers, Vitamin Stree and Mad Stuff With Rob. In 2019, learning content on YouTube grew at a supersonic rate! In fact, Wifi Study, the largest learning content channel in India, live streams upto 30 videos a day, with live Q&A, and crossed 9 million subscribers this year.

YouTube recently introduced Learning Playlists to provide a dedicated learning environment for people who come to YouTube to learn. Ten of these are from India, covering a variety of categories from academic topics in English and Hindi, such as calculus, chemistry, and political science, to building English Vocabulary and pronunciation.

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