Food delivery service Zomato and digital media and news company ScoopWhoop have partnered on a food show for the former’s app titled Eat Like a Girl. This September, Zomato announced its foray into video streaming under the category Zomato Originals.
The show will see 21-year old Tenzing Wan Bhutia travel across the country to eat some of the most unusual food India has to offer.
“Food in India is as diverse as this country. From Coimbatore to Guwahati to Lucknow to Goa different communities have different appetites and traditions. In Tenzing we found a myth-breaker with the perfect spirit of fun, experimentation and voice to take on challenges few would," Durga Raghunath, senior vice-president, Growth, at Zomato, said in a statement.
The first four episodes of the eight-part series have gone live on the Zomato app and the subsequent four episodes are to be released shortly.
“ScoopWhoop is constantly pushing boundaries when it comes to creating content for young Indians. With Eat Like a Girl, the idea was to showcase how Indian food can be more than just comforting, it can also be exciting and edgy. In a food-show universe dominated by adventurous men, we thought it was about time a girl showed up and shared her unique experience of seeking out and eating extreme food in India," Sattvik Mishra, CEO, ScoopWhoop, said in a statement.