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Business News/ Companies / People/  ‘Common sense is a powerful instrument’
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‘Common sense is a powerful instrument’

Musthafa PC's company currently operates in 24 cities across India and the UAE

 P.C., Musthafa chief executive officer and co-founder of iD Fresh FoodPremium
P.C., Musthafa chief executive officer and co-founder of iD Fresh Food

In 2005, Musthafa P.C., chief executive officer and co-founder of iD Fresh Food, started the idly-dosa batter company in Bengaluru, along with his cousins. His company currently operates in 24 cities across India and the UAE. Its investors include Premji Invest and Helion Venture Partners.

What is your idea of perfect happiness?

For me, happiness is not about money or success, but about having a positive impact on people’s lives. Having experienced hunger in my early days, my endeavour is to ensure all children go to bed with food in their bellies and dreams in their eyes.

What do you consider your greatest achievement?

While growing up, studying in prestigious universities was not on my radar. However, after I saw the beautiful IIM-B campus, I aspired to study there. So, while I was working with an MNC, I dedicated two hours every day for two years to work on my weaknesses. Finally, my hard work paid off, and I got into IIM. In 2018, I received the youngest Distinguished Alumni Award. My parents were on stage when I received the award and I could see how proud they were. That sense of pride is my greatest achievement in life.

Who are your heroes in real life?

My parents are my heroes. My dad was a daily wage worker and struggled to make ends meet. Even while providing three meals a day was difficult, my parents still focussed on educating me. They had the will and they found the way to get me to where I am today.

Which words or phrases do you most overuse?

I use a very uncommon word: common sense. It’s a powerful instrument that is sadly underrated.

On what occasion do you lie?

The biggest—and the most terrifying lie—I’ve ever told was to my dad, when quitting my well-paying job to start iD Fresh. Looking back, I’m so glad that I took the plunge.

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ABOUT THE AUTHOR
Rashmi Menon
"Rashmi Menon writes on diverse topics and is beat-agnostic. But you will find her mostly covering the intersection between work and life, trends in workplaces, profiles of business leaders, tech and culture, environment and lifestyle for Mint Lounge. She is based in Mumbai. "
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Published: 01 Mar 2020, 09:28 PM IST
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