Click Moment | The listing-based model of yesteryear needed to be innovated upon: Pranay Chulet Founder & CEO, Quikr

Quikr started its journey as a digital classifieds platform cutting across real estate to automobiles and services to pre-owned goods. It was a platform where buyers and sellers could meet, bargain, and close deals. However, with time, we started feeling that the listing-based model of yesteryear needed to be innovated upon. So, we verticalized our business to go deeper into high demand categories.

Today, apart from being India’s largest classifieds platform, Quikr provides full-stack transaction services in all its categories. We began our transaction journey with the launch of QuikrBazaar, which revolutionized consumer-to-consumer buying and selling in India. It brought the convenience of e-commerce to pre-owned goods by facilitating price negotiations, payment, pickup, and delivery, making us the first and only platform to complete all steps of the transaction online across the country.

Over time, we went deeper into transactions in all our categories and launched Quikr Assured services in each of them. All products in our assured offerings are checked for quality and come with a full warranty from Quikr. All services, meanwhile, are delivered by verified and trained professionals. This makes transactions on Quikr totally safe and secure, which is valuable to buyers and sellers in large-ticket, yet unstructured categories. Starting with pre-owned goods, our assured offerings now have expanded to buying, selling, rental and home services.

We believe that online-to-offline is the best approach to these categories, where people value the touch and feel factor. Our classifieds base plays the role of generating massive supply and demand while our Quikr Assured transaction services help us monetize this supply and demand flow by offering a more complete solution to both sides of the market. Thus, by not taking the beaten path, we have ended up with a much larger business that will continue to double year-on-year for years to come.