Flipkart’s Big Billion Days sale no longer about discounts: CEO Krishnamurthy
Flipkart CEO Kalyan Krishnamurthy says as platforms like ours get bigger and bigger, it starts to mirror the country’s commerce structure
BENGALURU : With its annual flagship sale right around the corner, Flipkart’s chief executive Kalyan Krishnamurthy shares how this will be the biggest ever Big Billion Days (BBD) sale despite sceptical consumer sentiment, and how the event will be different this year. Edited excerpts:
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more