Can Gautam Adani win India with an app?
Gautam Adani wants to use passengers at his airports to build a super-app. But it’s not the best time for tech ventures, and the competition may already be better positioned.
Gautam Adani is ready to unveil his much-hyped super-app, made by an in-house startup he wants to be “the Ferrari of the digital world." The portal will take off in the next three to six months, Asia’s richest tycoon told the Financial Times in a recent interview. But Adani seems to have missed the sweet spot when demand for online services boomed during the pandemic. Now, the tech industry is in turmoil globally. Meanwhile, competition in Indian e-commerce is intense. Will Adani’s Ferrari get stuck in bumper-to-bumper traffic?