Digital, physical retail have own advantages, challenges; hybrid model 'phygital' can perform better: Kishore Biyani2 min read 16 Jan 2020, 05:55 PM IST
E-commerce has been growing at a phenomenal pace in India with Amazon and Flipkart accounting for a lion's share of the market
Future Group, which operates over 1,700 stores under various entities like Big Bazaar, EasyDay, Heritage Fresh, Nilgiris and WH Smith
NEW DELHI : Future Group founder Kishore Biyani on Thursday said brick-and-mortar stores and digital retail have their own sets of advantages as well as challenges, and bringing in a hybrid model of 'phygital' can help businesses perform better.
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