NEW DELHI :
ByteDance, the parent company of TikTok app, on Tuesday announced the appointment of Sameer Singh as vice-president, monetisation (India). In his new role, he will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India. Based in Gurugram, Singh will be starting his role in August.
“We are excited to welcome Sameer to the team. We are looking forward to working with him to bring ByteDance’s monetization efforts in India across our various platforms such as TikTok and Helo to even greater heights," said Lidong Zhang, senior vice-president, ByteDance in a statement.
Singh joins ByteDance from WPP owned media agency GroupM where he held the position of chief executive officer leading the South Asia operations. With varied experience spanning over two decades, he has worked with Google India as director- sales, responsible for the agency business. He was earlier based at Google’s headquarters in Mountain View, California where he worked on measurement, brand consulting, insights and product solutions.
“I am truly excited to join ByteDance, which is one of the fastest growing global technology companies spearheading innovation in the mobile space. In India, ByteDance has transformed the way people create and interact with their content, and I believe that my experience will contribute to ByteDance’s promising journey in this market. I am looking forward to working with my colleagues, our clients, and our partners at ByteDance to create new synergies in the industry," said Singh on his new role.
Currently, ByteDance has a portfolio of applications available in over 150 markets and 75 languages. Its platforms aim to help users explore and discover the world's creativity, knowledge and moments that matter in everyday life, while empowering everyone to be a creator directly from their smartphones.