Indians are so demanding, do not want to pay for anything: Uber CEO Dara Khosrowshahi highlights challenges in India

Uber CEO Dara Khosrowshahi explains why India is one of the toughest markets for the company. ‘If we can succeed here, we can succeed anywhere else,’ Khosrowshahi said in an interaction with Infosys co-founder Nandan Nilekani.

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Updated22 Feb 2024, 05:23 PM IST
Uber CEO Dara Khosrowshahi has said in an interview that Indian consumer behaviour of seeking more service at low cost has made the country one of the most challenging markets for the company.
Uber CEO Dara Khosrowshahi has said in an interview that Indian consumer behaviour of seeking more service at low cost has made the country one of the most challenging markets for the company.(REUTERS)

The expectation of Indian consumers for more services on lower spending has posed one of the biggest challenges for Uber, according to CEO Dara Khosrowshahi.

Also Read: Tata Group in talks with Uber for strategic partnership for app, says report

"India is one of the toughest markets out there; they (Indians) are so demanding and do not pay for anything. If we can succeed here, we can succeed anywhere else," Khosrowshahi told Infosys co-founder Nandan Nilekani at an event in Bengaluru on Thursday, February 22.

Also Read: Uber, Lyft, DoorDash drivers in US to strike on Valentine's Day for fair pay

Underlining the challenges of succeeding in the Indian market, he stated that the prime focus of the ride-hailing service provider would be to strengthen its low-cost service segments. Given the habits of Indian consumers, Uber is likely to expand its two-wheeler and three-wheeler services in the country, said Khosrowshahi while speaking on the subject of ‘Building Population Scale Technology’.

“One of the unique features of India is its digital public infrastructure that has been built but continues to be built,” he said. 

Also Read: Uber unveils first buyback plan worth $7 billion after reporting full-year operating profit in 2023

Sharing the reason behind joining Uber, Dara Khosrowshahi said he found the product magical and his choice for the role was driven by his passion for the company. "It is not just a digital product, but an intersection of digital and physical," he noted. 

Talking about coping with the losses due to the Covid pandemic, Dara Khosrowshahi said the company was losing around $3 billion in terms of profitability. It was using its mobility business to fund the delivery business.

At the event, Uber also signed a pact with the government-backed Open Network for Digital Commerce (ONDC). "Our vision for Uber in India is to serve the mobility needs of all Indians. This is in line with ONDC's objective of democratising digital commerce. We are excited to take our first step through this MoU with ONDC to explore how we can accelerate our ambition to make Uber a platform for every Indian's daily mobility needs," Uber India and South Asia President Prabhjeet Singh said.

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First Published:22 Feb 2024, 04:01 PM IST
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