Meesho scripted a new narrative of self-determination: Vidit Aatrey, Co-founder and chief executive officer1 min read . Updated: 26 Feb 2020, 10:55 PM IST
Meesho’s initial growth spurt came by solving these pain points for online resellers, who were already active on Facebook groups and other online communities
With increasing adoption of social media for selling, increasing smartphone usage, and cheap data, the share of social reselling was on the rise before Meesho entered the scene. Yet, online reselling had its set of challenges, including limited access to supply, lack of logistics and payments solutions, a dearth of customer-friendly policies, such as cash-on-delivery and easy returns, which customers had come to expect from an online buying experience.
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