New Delhi: Global marketing intelligence firm, MiQ on Wednesday announced the appointment of Siddharth Dabhade as managing director (India) to develop and grow the Indian business. He will focus on increasing the penetration of the company’s programmatic and analytics solutions, forging relationships with brands and media agencies, and building a strategic leadership position for the company in the region. The announcement showcases MiQ’s growth ambitions for its data-driven solutions in the Indian market.
Dabhade joins MiQ from performance-marketing technology company Criteo where he was leading the India business. In his new role, he will be driving the growth strategy, alongside a specialised and experienced team in Bangalore, our technology center for MiQ globally. He will report to MiQ co-founder and chief expansion officer, Lee Puri.
“Since our inception in 2010, MiQ has always put people and organisational culture ahead of everything else. I am glad to welcome Siddharth to the MiQ family. His track record speaks for itself, and we are excited to have him onboard to lead one of the fastest-growing data markets in the world," said Puri.
Dabhade has played a variety of technology, business development and management roles with industry giants such as IBM, Microsoft and Google. With over two decades of experience, he has worked across digital marketing, key customer relationship management and business advisory roles.
“Today, just curating large data lakes is not enough, and the ability to draw actionable insights from these large sets of data is one of the biggest challenges companies face. MiQ’s unique focus on marketing intelligence-led programmatic actions adds huge value to agencies and clients and fuels business strategies of the future. The power of MiQ’s technology together with a great working culture attracted me to take up the opportunity of ushering the next phase of growth for the Indian market," said Dabhade.
MiQ provides marketing intelligence to many of the world’s most prominent brands and media agencies, including American Express, Avis, Lenovo, Unilever, Microsoft, GroupM, Publicis and IPG. The company bridges the gaps between data sources to give clients a complete picture of their marketing opportunities.