Vikas Mehta
Vikas Mehta

Mullen Lintas CEO Vikas Mehta moves on

The agency said it will announce Mehta's successor by the end of the year

NEW DELHI : Vikas Mehta, chief executive of creative agency Mullen Lintas, has decided to move on from MullenLowe Lintas Group. Mehta, who has spent near 15 years with the advertising firm, has not divulged his next stint.

The agency said it will announce Mehta's successor by the end of the year.

Virat Tandon, group CEO, MullenLowe Lintas Group said "Vikas has been a dear colleague and a valuable leader for Lintas. Over the last seven years in India and in total 15 years with Mullen Lowe Group at other locations, he has successfully held multiple responsibilities at an agency and Group level. He is a true blue Lintasite and will naturally carry its values wherever he goes. I wish him well and every success for a bright future."

In a carrer spanning over two decades, Mehta has worked with the global MullenLowe Group since 2006 in various leadership roles. At the age of 31, he was named managing director – Lowe Vietnam, making him the youngest country head in the global network. In 2011, he was named regional growth officer for Lowe Asia-Pacific, where he managed businesses/agencies working across 15 countries.

In 2013, Mehta returned to India as group chief marketing officer (CMO) for MullenLowe Lintas Group (then known as Lowe Lintas and Partners), as the first ever agency CMO in Indian advertising. Since then, he has played several roles in the group including head of digital, president group marketing services and then founding the group’s omni-channel creative agency, PointNine Lintas in 2017. PointNine Lintas was incubated and successfully merged with the group’s flagship agency, Lowe Lintas. He took on the role of chief executive at Mullen Lintas in January this year from Virat Tandon.

Speaking of his decision, Mehta said, "I have nothing but gratitude for MullenLowe Group, and a special place in my heart for Lintas India. The network has consistently given me opportunities to grow, build, innovate along with the freedom to fail; making it an exciting journey every step of the way. I’ve been privileged to work with some of the best leaders and the brightest minds across disciplines and countries. Along the way, I’ve found inspirers, mentors, partners and several friends-for-life; making it a hard decision to finally move on. MullenLowe Group will always be home and Lintas India, family."

Prior to joining MullenLowe Group, Mehta has worked with Publicis and Leo Burnett.