‘Our focus is to create the highest quality loan book’
Consumers need to gradually feel the need for products, rather than the platform bombarding them. We are playing a long game, says Kunal Shah, Cred founder
Three-year-old Cred, which saw its valuation grow almost three-fold to $2.2 billion this year, is now launching peer-to-peer (P2P) lending for members on its platform. The Bengaluru-based fintech company, which began its lending journey in April last year with its credit-line product, Cred Cash, is betting big on the lending segment.