‘Pearson is also evaluating options in local languages’
We will focus on anything that increases the education which is relevant, or skills that are relevant to the 21st century, says Siddharth Banerjee, MD India & Asia, Pearson
NEW DELHI : Siddharth Banerjee, managing director, India & Asia at Pearson, joined the education company nine months ago with a mandate to drive a digital-first strategy. A marketer who has earlier worked for Facebook, Vodafone, and Unilever, Banerjee spoke of the vision to make Pearson a direct-to-consumer (D2C) brand and the use of celebrities to reach out to the target audience. Edited excerpts from an interview:
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