Home / Companies / People /  Punit Goenka named new BARC India chairman

Punit Goenka, managing director and CEO, Zee Entertainment Enterprises Ltd has been elected the new chairman of TV viewership measurement company, BARC India.

Goenka will take over from Nakul Chopra who has completed his year-long tenure as chairman of the joint industry body.

To be sure, Goenka was the founder chairman of BARC India and is known to have played an important role in setting up the TV monitoring agency and providing the industry with accurate data and insights.

"It is indeed an honour and a privilege to be re-elected as BARC India chairman," Goenka said in a statement. “I am honoured to be back as this responsibility has come to me at a time when our industry is undergoing enormous changes and BARC India’s robust and accurate measurement system will only accelerate this transition. I am hoping that in my tenure, we will be able to take BARC into the next generation of viewership measurement and stay true to its mission of ‘What India Watches.’"

Former chairman Nakul Chopra said BARC India has made enormous strides in the insights and analytics piece in the past one year.

“We welcome Punit as our new Chairman. He played a critical role in setting up of BARC India, and has also been guiding us all through. We look forward to his leadership when the whole distribution paradigm is changing," Partho Dasgupta, CEO, BARC India said in a statement.

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