Veteran industrialist Ratan Tata on Wednesday joined social-networking service Instagram owned by Facebook. Tata, who is the former chairperson of the salt-to-auto conglomerate Tata Sons Ltd, announced the news on the micro-blogging website Twitter.

Tata, who has 7.7 million followers on Twitter, said that he looks forward to exchanging stories and creating something interesting with such a diverse community on Instagram.

“I don’t know about breaking the internet, but I am so excited to join all of you on Instagram! After a long absence from public life, I look forward to exchanging stories and creating something special with such a diverse community," Tata said on Twitter.

With 6,390 followers so far, one post and ‘ratantata’ as his Instagram search handle, Tata’s bio said “I made it to the Gram!" along with chairman, Tata Trusts and chairman Emeritus, Tata Sons. Tata has so far not followed anyone on the social-networking platform.

Tata joining Instagram can pave the way for other Indian corporate leaders who have mostly preferred Twitter to connect with the masses. Many Indian industrialists, politicians and market veterans often express their opinions and reach out to people via the micro-blogging platform.

JSW Group chairman and managing director Sajjan Jindal, Mahindra Group chairman Anand Mahindra and Kotak Mahindra Bank chief executive Uday Kotak are some influential names from the corporate sector on Twitter. Besides veterans, there are new-age entrepreneurs—founder and chief executive of Oyo Rooms Ritesh Agarwal, co-founder and executive chairman Flipkart Sachin Bansal and founder and chief executive Zomato Deepinder Goyal—on Twitter.

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