Trump's year as US President: Family wealth grows to $6.8 billion — here's how he did it and where he invested

When Donald Trump was sworn in as US President last January, his trove of financial assets already differed from those he held when he first took office.

On returning to power in 2025, Trump owned a social media company, a crypto platform he co-founded, and even a memecoin bearing his name, signalling a departure from the real estate projects and brand licensing deals associated with the Trump Organization.

A year later, the Trump family's wealth has expanded into new industries, including firearms, rare-earth magnets, artificial intelligence and prediction markets.

The most notable change, however, is the family's growing wealth in cryptocurrencies. Bloomberg estimates that the Trump family has already generated $1.4 billion in his second term, aided by his own policies, including signing crypto legislation and appointing regulators who dropped lawsuits against the industry. However, the family's overall net worth remains similar to last year at $6.8 billion.

As per a report by The New York Times, Trump has made use of his office of the presidency to generate at least $1.4 billion through various investments and contracts.

Here is a look at where Trump's money lies and how he has invested in recent times

According to Bloomberg, cryptocurrency projects became the pillar of Trump's wealth in his second term. The family earns money from virtual currencies in several ways, including tokens and public and private companies involved in crypto.

The three most prominent crypto ventures linked to Trump include World Liberty Financial, a memecoin named after the president, and American Bitcoin Corp. As per Bloomberg, World Liberty Financial reported earnings of $390 million last year, while its memecoin holdings are around $280 million.

Another area where the Trump family has forayed is the venture capital business, with new opportunities coming from their company, 1789 Capital. Donald Trump Jr. is a partner at the company, which, by early 2026, raised about $2 billion from investors, per Bloomberg. While Trump Jr.'s investment in the firm is not known, it is common for a partner to hold a stake in these companies, Bloomberg reported.

1789 has invested in Elon Musk’s SpaceX, as well as in smaller firms like a hard seltzer business and Enhanced Games. The firm added Vulcan Elements, a rare-earth magnet company, to its portfolio last year, where the Department of Defense has extended a $620 million loan.

Meanwhile, Trump Media remains one of the biggest pieces of the family’s fortune but still remains unprofitable. Real estate has also been in focus, though the approach has shifted. The Trump Organization is working on licensing deals for towers, golf courses and other luxury properties all around the world. According to the NYT report quoted earlier, the Trump family is pocketing at least $23 million from licensing the Trump name in overseas real estate projects, including golf courses in Vietnam and Riyadh.

Not just that, Amazon is paying the Trumps a whopping $28 million for the rights to the Melania documentary, according to The Wall Street Journal. Major media companies, including X, ABC News, Meta, YouTube and Paramount, have paid around $93.5 million to Trump since his re-election, the NYT report adds.