ZEE5 and ALTBalaji announce content alliance
As part of the association, ALTBalaji will maintain an exclusive partnership with ZEE5
ZEE5 subscribers will get seamless access to ALTBalaji’s originals in addition to existing ZEE5 content
New Delhi: In an unusual alliance, two rival over-the-top (OTT) video streaming platforms have joined hands for content. To increase the subscription video-on-demand (SVoD) business in India, ZEE5 and ALTBalaji have announced an alliance, with both looking to leverage each other’s strength in the OTT domain and will collaborate to co-create original content which will only be available on their platforms.