Video, vernacular, digital work, the gig economy and the Indian housewife. Each of these areas have become increasingly important themes today and I would love to invest in a startup which marries these together.
I believe that Indian women have a lot of potential which remains untapped for many reasons. Most women still believe their primary responsibility is to be a homemaker—to bring up children and take care of the family.
This is why giving them digital work would help them to earn money for themselves by working from home. They will be able to do this effectively, if given the right tools and training.
All of us create videos on our smartphones, but they are often not of great quality. They can be considerably improved if they were edited. This is a service I believe people will pay for, if it were inexpensive, because doing it yourself can be quite painful. Additional paid services could include adding transcripts and dubbing videos.
If a startup created a platform which enabled Indian women to edit these videos on a freelance basis, after training them how to do so, this could become a profitable business very quickly.
Learning to edit videos has a significant learning curve, but the startup could develop smart video-editing tools to help them improve their efficiency.
The startup would have a competitive moat, since this is not likely to be an area of interest for a startup which is not based in India.
It would also empower women to earn money while sitting at home and they could use it to educate their children and care for their families as well, thus doing well by doing good.
Thus, the startup would be able to make the best use of financial capital, human capital and social capital.
Reverse Pitch is like a normal investors pitch, but with the roles reversed. That means the startup doesn’t present its business to investors, but investors and companies pitch their business concepts, challenges and the like to startups.