New Delhi: Bharti Airtel on Thursday said it has acquired a strategic stake in fitness start-up Spectacom Global Pvt Ltd, under the Airtel Start-up Accelerator Program, which focuses on supporting growth of early stage Indian start-ups. According to sources, Airtel has acquired a 10% stake.
Airtel will work closely with Spectacom to help increase awareness and adoption of its health and fitness platform and encourage individuals to overcome mental barriers and achieve their full potential.
Spectacom will create training and nutrition videos along with live extreme sporting events that Airtel will deliver through its platforms Airtel Xstream and Wynk Music.
"Through our collaboration with Airtel, we aim at not just reaching millions with bespoke offerings around Health and Fitness but also give the fitness enthusiasts from around the country a platform to shine," said Adnan Adeeb, co-founder, Spectacom.
Spectacom is the brainchild of Adnan Adeeb and Zeba Zaidi, the creators of the popular Devils Circuit military-style obstacle races.
“We believe that X Sports, which are all about fitness, aligns beautifully with our brand. Thanks to the deep penetration of mobile internet in India, the potential to grow the adoption of Devils Circuit style X Sports amongst India’s youth is immense. This also fits into Airtel’s strong focus on connecting with the youth and providing them digital platforms to fulfil their aspirations. We look forward to collaborating with Spectacom on this exciting journey," said Adarsh Nair, Chief Product Officer, Bharti Airtel.
Spectacom is the second company to join the Airtel Start-up Accelerator Program. It allows start-ups to leverage Airtel’s robust ecosystem, including its core strengths in data, distribution, networks and payments. This includes access to a vast online and offline distribution network and access to advisory services from Airtel’s executive team.