Home / Companies / Start-ups /  Fitness startup downsizes India, UAE business

BENGALURU : Health and fitness startup has downsized its operations and laid off trainers at its gyms in Tier-2 markets in India, besides Delhi and the United Arab Emirates, citing the impact of the coronavirus pandemic, said two people, requesting anonymity.

The Bengaluru-based startup confirmed the layoffs in a statement on Monday. said around 90% of its trainers across its gyms business have been moved to a variable pay model to “tide over the crisis".

The startup would also start repurposing its business on digital fitness offerings including tele-consultants for providing medical services at home.

“We have downsized our employee base across markets where we have shut operations and have initiated pay cuts across levels. The founders have taken a 100% pay cut, the management team 50% and the rest of the staff, depending on seniority, have a reduction of 20 to 30%." said in a statement.

The startup is also setting up a 2-crore emergency fund for employees who were affected due to the layoffs, besides offering extended health insurance for employees and their families.’s business verticals include food delivery (, physical fitness (, mental wellness (, primary care (, and fitness clothing (Cult Sport).

The startup used to operate over 200 fitness studios spread across seven cities in India.

It offers a subscription-based model for its gym and food delivery products to generate revenue. Many subscribers will now have to shift to digital means to continue using services.

The fitness startup has been offering live fitness sessions on its app and website since the country went into a lockdown in March.

“We are ramping up our digital fitness offerings to support members stay fit, while tele-consultants have been introduced to provide medical services at home," the startup said. “We are also doubling down on health food and home delivery of essentials, while maintaining rigorous hygiene standards across all our kitchens." was founded in 2016 by Mukesh Bansal, co-founder of fashion retailer Myntra, and Ankit Nagori former chief business officer of Flipkart.

The startup has raised over $400 million till date from Temasek Holdings, Accel Partners, Kalaari Capital, and Chiratae Ventures India.

Tarush Bhalla contributed to this story.

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