How BigBasket is playing catch-up with Q-commerce
- With new quick-commerce players having got a head start, can India’s largest online grocer catch up?
- The quick commerce sector’s growth is on steroids. From a non-existent category, it accounted for about 9% of India’s $5.5 billion online grocery market in 2021.
BENGALUR : Aneesha Mathur started using the online grocery app BigBasket after she moved from Gurugram to Bengaluru in July 2021. That’s the app her mother used to buy monthly groceries back home, and it made sense for the 28-year-old software engineer and her flatmate to do so too. Their average monthly grocery bills, including fruits, vegetables and snacks, were around ₹8,000-9,000.