Personal hair care brand Bare Anatomy has secured seed funding of $500,000 from Sauce.vc, a consumer-centric venture capital fund, according to a company statement on Wednesday.
With this current round, the startup will look to augment its research and development labs, strengthen marketing and technology operations.
Speaking on the seed funding round, Vimal Bhola, co-founder of Bare Anatomy said that the company plans to grow its research and development activities to create customized beauty products. “We’ll invest in the modernization of our R&D lab to deliver safe and effective products to our customers which are at par with the European safety standards," he added in a statement.
Bare Anatomy was co-founded by Rohit Chawla, an alumnus of Carnegie Mellon University as well as Sifat Khurana and Vimal Bhola. Chawla also co-founded The Man Company—a men’s grooming and essentials brand.
Launched with a range of personalized hair care, Bare Anatomy currently offers products like shampoo, conditioner, hair oil, and hair serum. All the products are personalized as per the customers’ unique needs and are manufactured only after receiving the order.
To order products, customers have to take a quiz on the website, which asks questions related to their hair profile and preferences. One can pick the hair goals they want to achieve, pick the color and fragrance of their products, so much so that customers even print their names on their bottles.
“Many other industries have adapted to personalization. Clothes have been tailor-made for years, food is prepared to order based on your preferences and streaming platforms have also jumped on the bandwagon. When it comes to personal care, personalization is yet undiscovered. That’s where we wanted to revolutionize the beauty industry and bring in something as powerful, yet accurate," Chawla, chief executive of Bare Anatomy in a statement.
"Today's consumer wants to engage with a brand that appreciates her individuality and offers credible products that are suited specifically to meet her needs. One size no longer fits all. The largest personal care and beauty brands in the world are trying to solve for this. Bare Anatomy gains a deep understanding of its customer first and then creates products that suit their preferences, needs, and goals. Rohit has a very clear vision to make this a beauty technology company rooted in deep consumer engagement and we are proud to back him in this journey." added Manu Chandra, Managing Partner, Sauce.vc had previously funded multiple startups across various consumer segments like food and beverages, personal care, apparel, and lifestyle. Its investments include Bare Anatomy, XYXX Innerwear, &Me among others. It recently raised its maiden fund and is founded by Manu Chandra, a veteran private equity investor previously with 3i Group and an angel investor in brands such as Epigamia.