Byju’s will partner with WhiteHat Jr to offer courses in local languages in these geographies
WhiteHat Jr will expand to foreign markets through the Byju’s Future School platform
Homegrown edtech unicorn Byju’s on Thursday said it is expanding its presence in Latin America and South-East Asian markets with the launch of Byju’s Future School, its one-on-one live tutoring platform.
Byju’s will team up with WhiteHat Jr, which it had acquired in 2019, to offer personalized learning in mathematics, science, coding, music, and fine arts, among other subjects, for students of kindergarten to eighth grade (K-8).
WhiteHat Jr will continue to offer its core kids coding platform in India, but will expand to international markets through the integrated Byju’s Future School platform. Byju’s has already started hiring its leadership team for Mexico, Brazil, Indonesia, the US, the UK, and Australia.
The company expects almost 50% of its revenues to come from international markets within three to four fiscal years, Byju’s co-founder Byju Raveendran said in an interview.
“It makes logical sense to foray into international markets under a single identity and brand name, which will offer a synchronous unified experience to students under one umbrella platform of Byju’s Future School. While in India, Byju’s has a strong brand recall for math learning, and WhiteHat Jr. for learning how to code, we are still exploring what aspects of these brands can be integrated in the home market," Raveendran said.
For two-three years, the focus will remain on scaling the international business, with strategic acquisitions to bolster its operations, Raveendran said. “We have been in Mexico for six weeks now and already scaled it to 170 teachers, with 20-30 teachers being added to our ‘Future School’ offering every day. Students are also growing in thousands. Therefore, we realised that the model is scalable both from a demand and supply perspective. We were holding back our international expansion to launch this integrated experience," said Karan Bajaj, founder, WhiteHat Jr.
For non-English speaking markets of Latin America and South-East Asia, the company will offer learning sessions in local languages and hire local teachers.
Byju’s also aims to grow aggressively and bolster its presence across new edtech categories in India. Earlier this week, Byju’s had acquired Aakash Educational Services Ltd (AESL) for about $1 billion, to enter the competitive test preparation market, where it competed with Unacademy and Amazon India. The transaction was touted to be the most expensive acquisition in the Indian edtech space. Last year, Unacademy had acquired six test prep platforms, while Amazon India forayed into the segment with Amazon Academy.
Bengaluru-headquartered Byju’s is valued at $13 billion after it raised $460 million in a round led by MC Global Edtech Investment Holding LP in March this year.
In a recent interaction, Raveendran had said that the company is focused on taking its K-12 offerings to international markets first, as it seeks to double down on the test prep space in India. The company is also considering going public in 18-24 months, depending on the market conditions.