Car rental startups juggle between revenue models to boost profit
- Leading vehicle rental firms Zoomcar and Drivezy have both cut short their on-going funding rounds
- Zoomcar, which was expected to raise up to $500 million for its Series D round, now has cut short the funding round to just $100 million
BENGALURU : Vehicle rental startups operating four-wheeler fleets have had a rough time in the last two years. The startups have been experimenting with several revenue models such as subscriptions and franchise, ever since their launch in India in 2012-13. Now, investor pressure mounts on car rental startups as they seek a sustainable revenue model, taking a toll on funding.
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