Every single business decision at Scripbox needs to answer the following question: “Are we doing right by the customer?" In the early years, when we asked ourselves this question, we realized that enabling investors with education and awareness forms an important part of this. Customers making confident investment decisions is crucial for their success and also the success of our business. This made me realize that creating simple, easy-to-understand and actionable content is the right strategy. A customer looking to understand investing, mutual funds, saving tax, or just trying to understand the pros and cons of various financial products, will most likely get information (and misinformation) from no less than 10 online and offline sources. The content is full of jargon and often intimidating for many. We crafted our personal finance content in a way that absolutely anyone can understand.
Our blog breaks down every single aspect of investing and creating wealth, and gives simplified explanations with actionable points. We apply this philosophy to the sign-up and investing journey on our platform as well.
From replacing nomenclature such as equity, debt and ELSS to long-term, short-term and tax saving, to talking about buying a first home, an expensive bag or camera, or a money plan post-retirement, or planning for children’s higher education, we have ensured that our content strategy appeals to customers across genders, age groups, geographies and financial needs. Today, our blog has one million subscribers.
With our content strategy, we have brought several first-timers to the fold, with 70% of our customers under the age of 35. 28% of our customers are women, who are taking charge of their money.
Such a content strategy truly makes sense today, as smartphone adoption and internet connectivity are rapidly increasing across the country.
There was one moment when fate turned their way, a moment that they can look back upon and say, that was when it started. Capturing click moments.