Eruditus started by offering classroom programmes.
Eruditus started by offering classroom programmes.

Click Moment | We re-imagined the online course pedagogy, says Ashwin Damera

  • Eruditus started by offering classroom programmes
  • The switch from classroom programmes to online programmes happened in 2015

Eruditus Group is built on the mission of making high-quality education accessible. We want people to be beneficiaries of education from top schools such as MIT, Wharton, Harvard, Columbia and INSEAD. Chaitanya (Kalipatnapu), my co-founder, and I are beneficiaries of such education. But we know that very few people have the access we had. How could we make more people gain access to elite schools? That is the problem we are trying to solve.

Eruditus started by offering classroom programmes. We were reaching hundreds of people across Asia-Pacific, the Middle East and India. We knew, however, that there were many more professionals who wanted this education. From hundreds, we wanted to reach thousands, globally. That’s when the click moment came about.

The switch from classroom programmes to online programmes happened in 2015. We introduced Emeritus, a subsidiary of Eruditus, that delivers online programmes in collaboration with schools like MIT, Dartmouth, Columbia, Wharton and Kellogg. We scanned the online education landscape, which was growing exponentially due to massive open online courses (MOOCs) which had been very successful in enrolling millions of students. But course completion was very low at 5%. So, we decided not to be a MOOC, but to use a small private online course (SPOC) model.

To do so, we re-imagined the online course pedagogy. That meant that we would use a cohort-based approach, use gamification and simulations extensively to promote action learning, provide regular feedback to students and also incorporate interaction with live faculty. Our online courses have an 85% completion rate, get rated very high on learning outcomes and have a net promoter score of 50. This is comparable to classroom courses.

Ashwin Damera is co-founder and chief executive officer, Eruditus

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