The craft beer story is going flat
SummaryAn estimated 60-70% of beer volumes rely on peak summer months starting March to June
Craft beer brands are struggling to recover from the twin blows of the pandemic and record inflation. Multiple founders admitted to scaling back on expansion plans apart from slashing prohibitive expenses. Several industry executives also pointed out that craft beer brands such as White Owl and Witlinger, once easily available in bars and pubs, are getting harder to find in the market or have completely exited it.