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Business News/ Companies / Start-ups/  From living in matchbox house in Mumbai to building a leading makeup brand - An inspiring tale of Vineeta Singh
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From living in matchbox house in Mumbai to building a leading makeup brand - An inspiring tale of Vineeta Singh

In 2015, armed with experience and a definitive vision, Vineeta, alongside husband Kaushik Mukherjee, launched SUGAR Cosmetics.

Co-founder and CEO of Sugar Cosmetics Vineeta Singh and Kaushik MukherjeePremium
Co-founder and CEO of Sugar Cosmetics Vineeta Singh and Kaushik Mukherjee

Vineeta Singh, founder and CEO of Sugar Cosmetics, has been a a beacon of inspiration, particularly for aspiring entrepreneurs, especially women, across India and beyond. However, her remarkable story began long before her ascent to prominence in the world of vibrant makeup and booming business.

Hailing from Lucknow, Vineeta demonstrated exceptional academic prowess, consistently earning gold medals throughout her schooling and college years. Her academic excellence led her to the esteemed IIT Madras, where she discovered her passion for badminton, clinching victory in numerous tournaments. Later, at IIM Ahmedabad, she continued to excel, not only in academics but also on the running track, completing the grueling Mumbai Marathon as her inaugural endeavor. This innate drive to compete and surpass boundaries hinted at her future entrepreneurial endeavors.

Despite receiving a lucrative offer in investment banking, Vineeta's entrepreneurial spirit yearned for greater challenges. Her initial venture, Quetzal, focusing on background checks, failed to take off. Undeterred, she co-founded Fab-Bag, a beauty subscription service, which enjoyed moderate success but ultimately did not align with her true calling. These initial setbacks, however, served as invaluable lessons, enriching her understanding of the market and her own capabilities.

In 2015, armed with experience and a definitive vision, Vineeta, alongside husband Kaushik Mukherjee, launched SUGAR Cosmetics. Recognizing a gap in the Indian beauty market for products catering to diverse skin tones and preferences, SUGAR offered vibrant, high-quality cosmetics at affordable prices. The brand struck a chord with young Indian women, and its digital-first approach swiftly garnered a dedicated following.

Beyond offering vibrant lip colors and bold kajals, SUGAR's success reflects Vineeta's commitment to fostering a company culture that prioritizes women's empowerment, with 75% of its workforce being female. She is also a vocal advocate for diversity and inclusion within the beauty industry. Under her leadership, SUGAR has consistently innovated, keeping abreast of evolving trends and consumer preferences.

Vineeta's journey took an exciting turn with her role as an investor and judge on the Indian reality show Shark Tank India. Her insightful feedback, empathetic approach, and readiness to champion innovative ideas resonated with audiences nationwide. She emerged as a role model for budding entrepreneurs, particularly women, showcasing that ambition and perseverance can lead to remarkable success.

From conquering marathons to building a thriving business empire, Vineeta Singh has redefined success, emphasizing that the journey itself is as significant as reaching the destination. As she continues to shatter barriers and empower others, Vineeta's success story serves as a testament to the power of self-belief and daring to dream big.

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Published: 21 Feb 2024, 10:44 PM IST
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